🛑 Legacy visuals lacked personality

🛑 Didn’t resonate with a design-conscious audience

🛑 Brand inconsistent across print, digital, and swag

We built a fun, confident, and modern identity that salon pros could connect with — visually and emotionally.

↳ Refreshed logo and refined wordmark

↳ Color palette inspired by movement, beauty, and confidence

↳ Rounded, expressive typefaces for a more modern feel

↳ Created flexible brand assets for swag, UI, and social

Audience Discovery
↳ Talked with salon professionals and internal teams
↳ Identified key values: beauty, simplicity, reliability

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‍Visual Development
↳ Built moodboards and visual styles rooted in fashion, self-care, and trust
↳ Iterated across shapes, colors, and logo direction

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System Build-Out
↳ Assembled templates for internal teams
↳ Delivered brand guide and onboarding docs

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Team adoption was immediate and enthusiastic

Visuals better reflect the personality of the product and user

Created consistent experience across all brand touchpoints

A brand refresh isn’t about trends — it’s about connection

Build a brand users want to see and use‍

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Next: Apply brand to campaign launches, onboarding flows, and new product features.

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This rebrand wasn’t about reinventing — it was about elevating. The new SalonBiz identity connects with salon pros while setting a tone for what’s next.