The primary goals for the EverHealth rebranding focus on positioning the company as a leader in the rapidly evolving digital healthcare space. By incorporating contemporary design elements that reflect innovation, accessibility, and alignment with industry trends, the new brand identity will emphasize EverHealth’s commitment to improving healthcare experiences through cutting-edge solutions. The modernized visual identity aims to foster stronger connections with consumers, using clean design, vibrant iconography, and an approachable tone to make the brand feel more relatable and trustworthy.

In addition to enhancing consumer engagement, the rebranding will streamline EverHealth's messaging. The goal is to create a clear and straightforward identity that communicates the company’s mission to "Simplify the Business of Healthcare." By making complex healthcare concepts more accessible for both providers and consumers, the new messaging will ensure EverHealth’s value and services are easily understood, building trust and loyalty among its audience.

I led the effort to optimize the design for EverHealth's brand and microsite, ensuring a streamlined and intuitive user experience that aligned with the updated brand identity. My primary focus was on modernizing the design, incorporating cohesive typography, and developing a clean, functional layout that enhanced usability and reflected EverHealth’s commitment to innovation in healthcare.

In addition to the visual design work, I took responsibility for organizing and cleaning up the Figma folders for the creative team. I also contributed to building a more structured design system that ensured consistency across all digital touchpoints. These efforts streamlined workflows and improved collaboration, allowing the team to work more efficiently as the project progressed.

Overall, my goal was to create a cohesive brand identity that emphasized accessibility and trust while staying true to EverHealth’s values. The updated design strengthens the company’s position in the digital healthcare space, fostering stronger connections with consumers and enhancing their engagement with the brand.

When I took on the project to rebrand EverHealth, I knew it would be a challenge that required more than just updating the logo or adjusting the color scheme. EverHealth operates in the fast-evolving digital healthcare space, where companies must not only offer innovative solutions but also build trust and connection with healthcare providers and consumers. My task was to create a brand identity that reflected EverHealth’s cutting-edge healthcare technology while being relatable and accessible to its diverse audience.

One of the initial challenges I faced was ensuring EverHealth stood out in such a competitive industry. While their services were ahead of the curve, their visual identity and messaging didn’t fully convey that expertise. To address this, I designed a modern and clean visual identity that emphasized simplicity and innovation. The updated typography and layout streamlined the user experience, and the vibrant, yet approachable, color palette helped balance EverHealth’s role as both a trustworthy healthcare partner and a forward-thinking technology company. This new identity set EverHealth apart by making it more relatable and visually engaging, without losing its emphasis on cutting-edge healthcare solutions.

As part of EverHealth’s rebranding, establishing a comprehensive design system was critical not only to ensure visual consistency but also to streamline future development, especially as the full site transitions into production. With ambitious plans for growth in the digital healthcare space, the design system needed to be adaptable, allowing EverHealth to expand without compromising its identity or user experience. I contributed to a flexible and scalable system that would evolve with EverHealth as its services expanded, ensuring the brand could maintain a cohesive look and feel across all digital touchpoints.

At the core of this system is a thoughtfully curated collection of design elements—typography, color schemes, iconography, and component libraries—designed to be easily implemented and reused. These elements ensure consistency while significantly reducing the time and effort required for future development. By setting up this design system, EverHealth can efficiently scale its digital presence, roll out new services, and build out the full site without needing to reinvent the wheel with each new feature, preserving both brand integrity and user experience.

The EverHealth microsite project successfully achieved a streamlined and intuitive user experience while implementing a substantial brand upgrade. The refreshed design captures the essence of the updated EverHealth identity, featuring cohesive visual elements, modern typography, and a clean, organized layout. This optimized microsite enhances usability through easy navigation and improved functionality, making it simple for users to access key information. It includes strategically designed features such as a lead capture form, allowing EverHealth to gather valuable insights and potential client information directly from visitors. Additionally, the integrated blog serves as a resource hub, providing informative content that positions EverHealth as a thought leader in the healthcare space. The main page is designed not just to inform but also to create buzz in the market, encouraging conversations about EverHealth’s innovative services and approach. This comprehensive approach reinforces EverHealth's position as a forward-thinking healthcare provider, resulting in a seamless user experience that aligns perfectly with the brand’s evolved mission and values. Ultimately, the microsite acts as a pivotal touchpoint, driving engagement and solidifying EverHealth's presence in a competitive landscape.