EverHealth's recent rebranding initiative, guided by the motto "Simplifying the Business of Healthcare," aims to empower individuals in their wellness journeys with innovative and accessible solutions.
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Role
Senior Designer
Product
Website Brand Assets
What I did
Brand design Web Design Research
Project Goals
Positioning as a Leader
Rebrand aims to establish EverHealth as a leader in the evolving digital healthcare space.
Modern, Innovative Design
Incorporates contemporary elements that reflect innovation, accessibility, and alignment with industry trends.
Stronger Consumer Connections
Clean design, vibrant iconography, and an approachable tone to foster trust and relatability.
Streamlined Messaging
Clear, straightforward communication of EverHealth’s mission to "Simplify the Business of Healthcare."
Accessible Healthcare Concepts
Simplifies complex healthcare ideas for both providers and consumers, building trust and loyalty.
My Role
Led Brand and Microsite Optimization
Created a streamlined, intuitive user experience aligned with EverHealth’s updated identity.
Modernized Design
Focused on cohesive typography, clean layouts, and enhanced usability to reflect innovation in healthcare.
Figma Organization and Design System
Organized Figma files and built a structured design system to ensure consistency and improve team collaboration.
Streamlined Workflows
Enhanced team efficiency with cleaner design processes and better collaboration.
Cohesive, Accessible Brand Identity
Strengthened consumer trust and engagement while emphasizing accessibility and EverHealth's values.
My Process
Discovery
Conducted thorough research and stakeholder interviews to identify user needs, project goals, and market opportunities.
Ideate
Brainstormed and developed creative solutions, using wireframes and prototypes to explore multiple design directions.
Design
Refined selected concepts into high-fidelity designs, ensuring usability and alignment with EverHealth's brand identity.
Brand Identity
I developed a comprehensive visual design guidelines that included all design assets, such as colors, typography, icons, photography and graphics.
Design System
As part of EverHealth’s rebranding, establishing a comprehensive design system was critical not only to ensure visual consistency but also to streamline future development, especially as the full site transitions into production. With ambitious plans for growth in the digital healthcare space, the design system needed to be adaptable, allowing EverHealth to expand without compromising its identity or user experience. I contributed to a flexible and scalable system that would evolve with EverHealth as its services expanded, ensuring the brand could maintain a cohesive look and feel across all digital touchpoints.
At the core of this system is a thoughtfully curated collection of design elements—typography, color schemes, iconography, and component libraries—designed to be easily implemented and reused. These elements ensure consistency while significantly reducing the time and effort required for future development. By setting up this design system, EverHealth can efficiently scale its digital presence, roll out new services, and build out the full site without needing to reinvent the wheel with each new feature, preserving both brand integrity and user experience.
Website
The Challenge: EverHealth required a simple yet impactful online presence, built around a single-page microsite that would serve as the central point for communicating their updated brand identity. The goal was to create a seamless and visually engaging user experience, focusing on key content areas: the homepage, blog, and contact page.
The static microsite succeeded in establishing EverHealth’s online presence while reinforcing its updated brand identity, all within a simple, user-friendly framework that drives engagement with key content areas.
Final Outcome
The redesigned EverHealth microsite successfully established a cohesive online presence that aligned with the updated brand identity. By simplifying the user experience and improving mobile accessibility, we boosted engagement on key areas such as the blog and contact form, resulting in an increase in user interactions and a more streamlined, intuitive site for healthcare professionals and patients alike.
