Socius recently underwent a rebranding effort, unveiling a new look that reflects its evolving identity and aspirations in the market.
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Role
Senior Designer
Product
Website Brand Assets
What I did
Brand design Web Design Market Research
Project Goals
Modernize Visual & Verbal Identity
Align the brand with Socius Marketing's evolving mission.
Differentiate from Competitors
Stand out in the crowded digital marketing landscape.
Enhance Client Trust
Build credibility and reliability.
Create Consistency Across Touchpoints
Unify brand communication and design.
Position for Future Growth
Prepare for market expansion.
My Role
Led Socius Marketing Rebrand
Conducted a thorough brand discovery process, gathering insights from stakeholders and performing competitor analysis to inform the strategic direction.
Designed Modern Visual System
Updated logos, typography, and a consistent color palette to differentiate Socius Marketing and elevate its visual presence.
Cross-Functional Collaboration
Worked closely with marketing, product teams, and developers to implement the rebrand across digital and physical touchpoints.
Strategic Website Redesign
Collaborated on the website and digital experiences to ensure the rebrand was engaging and unified for users.
Successful Market Launch
Collaborated with cross functional teams to ensure a successful reintroduction into market with a refreshed rebrand.
My Process
1. Discovery
Conducted thorough research and stakeholder interviews to identify user needs, project goals, and market opportunities.
Golden Circle
Brand Personality
Competitive Landscape
SWOT Analysis
2. Ideate
Brainstormed and developed creative solutions, using snapshots and mockups to explore multiple design directions. Presented 2 options to stakeholders to move forward with.
Concept 1- We are your marketing ally
Concept 2- Digital marketing with results
3. Design
After exploring multiple concepts, we finalized the brand identity that best aligned with Socius' vision and business goals. This chosen direction combined bold, modern typography with a vibrant color palette to evoke trust and innovation. The high-fidelity designs ensured a cohesive and user-friendly experience across all touchpoints, maintaining consistency with the newly refined brand guidelines
Final Concept
Brand Identity
I developed a comprehensive set of visual design guidelines that encompassed all key design assets, including color schemes, typography, iconography, photography, and graphic elements. These guidelines ensured consistency and clarity across all brand materials, reinforcing Socius Marketing's refreshed identity.
Design System
For Socius Marketing’s rebrand, I developed a comprehensive design system to ensure visual consistency and streamline future projects. This system was built to be scalable, allowing Socius to expand without sacrificing brand cohesion or user experience. By creating reusable elements—such as typography, colors, icons, and components—the system reduces design and development time while maintaining a unified look across all platforms. This foundation enables Socius to grow seamlessly while preserving its brand identity across digital touchpoints.
Website
The Socius Marketing rebrand brought a fresh, modern identity to the company, reflecting its leadership in digital marketing solutions. The updated design system features bold typography, a cohesive color palette, and refined visual elements that create a polished, professional look. This rebrand not only enhances the company’s visual appeal but also strengthens its market position by aligning its branding with its innovative services. The new identity is designed to resonate with clients and partners, solidifying Socius Marketing’s reputation as a forward-thinking leader in the industry.
Homepage Before & After
Final Outcome
The rebranding of Socius brought significant improvements to their digital marketing performance and brand recognition. The refreshed identity not only enhanced the overall visual appeal but also resulted in a more cohesive and strategic brand presence across all platforms. This repositioning helped drive measurable growth in key areas.
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