We revitalized the SalonBiz brand to enhance its appeal and reflect its innovative spirit in the beauty industry. Through in-depth research and stakeholder feedback, we developed a modern visual identity and comprehensive brand guidelines, positioning SalonBiz as a leader in salon management solutions.
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Role
Design Direction
Client
SalonBiz
Tools
Figma • Miro • Adobe Creative Suite
Project Goals
Enhance Brand Perception
Elevate the SalonBiz brand to align with its innovative offerings, fostering a modern and sophisticated image that resonates with beauty professionals.
Improve Customer Engagement
Create a cohesive visual identity that strengthens customer connection and enhances the overall user experience across all touchpoints.
Establish Market Leadership
Position SalonBiz as a trusted leader in salon management solutions through impactful branding and targeted messaging that highlights its unique value proposition.
My Process
Discovery
Conducted thorough research and stakeholder interviews to identify user needs, project goals, and market opportunities.
Ideate
Brainstormed and developed creative solutions, using brand snapshots, wireframes and prototypes to explore multiple design directions.
Design
Refined selected concepts into high-fidelity designs, ensuring usability and alignment with the newly created SalonBiz brand identity. Ensuring consistency across all platforms and mediums
Brand Identity
SalonBiz is a comprehensive salon management platform dedicated to empowering beauty professionals with innovative tools and resources. Their mission is to provide streamlined solutions that enhance efficiency and elevate the client experience in a competitive market.
Leveraging a fresh and vibrant visual identity rarely seen in the salon industry, we developed a campaign to promote SalonBiz's all-in-one management software. This initiative focused on highlighting the benefits of their platform, showcasing how it simplifies operations and fosters growth for salons, ultimately positioning SalonBiz as an essential partner for beauty professionals.
Design System
I developed a design system for the SalonBiz rebrand to ensure consistency and streamline the design process.
Improved team collaboration and workflow efficiency.
Maintained brand consistency across all touchpoints.
Enabled scalability and easy updates as the brand evolved.
