We revitalized the SalonBiz brand to enhance its appeal and reflect its innovative spirit in the beauty industry. Through in-depth research and stakeholder feedback, we developed a modern visual identity and comprehensive brand guidelines, positioning SalonBiz as a leader in salon management solutions.
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Role
Senior Designer
Product
Website Mobile Apps Brand Assets
What I did
Brand design Web Design Market Research Product Design
Project Goals
Enhance Brand Perception
Elevate the SalonBiz brand to align with its innovative offerings, fostering a modern and sophisticated image that resonates with beauty professionals.
Improve Customer Engagement
Create a cohesive visual identity that strengthens customer connection and enhances the overall user experience across all touchpoints.
Establish Market Leadership
Position SalonBiz as a trusted leader in salon management solutions through impactful branding and targeted messaging that highlights its unique value proposition.
My Role
Led SalonBiz Rebrand
Conducted a thorough brand discovery process, gathering insights from stakeholders and performing competitor analysis to inform the strategic direction.
Designed Modern Visual System
Updated logos, typography, and a consistent color palette to differentiate Socius Marketing and elevate its visual presence.
Cross-Functional Collaboration
Worked closely with marketing, product teams, and developers to implement the rebrand across digital and physical touchpoints.
Strategic Website Redesign
Collaborated on the website and digital experiences to ensure the rebrand was engaging and unified for users.
Successful Market Launch
Collaborated with cross functional teams to ensure a successful reintroduction into market with a refreshed rebrand.
My Process
1. Discovery
Conducted thorough research and stakeholder interviews to identify user needs, project goals, and market opportunities.
Competitive Research
Brainstorming Session
Project Launch Timeline
2. Ideate
Conceptualized and designed the logo, leveraging mood boards, sketches, and iterative drafts to explore a variety of visual identities that aligned with the brand’s core values.
Round 1
Round 2
Round 3
3. Design
Refined logo concepts into high-fidelity designs, ensuring the mark embodied the essence of the new SalonBiz brand—modern, approachable, and innovative. Focused on maintaining consistency across all platforms and mediums to reinforce brand recognition and visual cohesion.
Final Logo Design
Brand Identity
SalonBiz is a comprehensive salon management platform dedicated to empowering beauty professionals with innovative tools and resources. Their mission is to provide streamlined solutions that enhance efficiency and elevate the client experience in a competitive market.
Leveraging a fresh and vibrant visual identity rarely seen in the salon industry, we developed a campaign to promote SalonBiz's all-in-one management software. This initiative focused on highlighting the benefits of their platform, showcasing how it simplifies operations and fosters growth for salons, ultimately positioning SalonBiz as an essential partner for beauty professionals.
Design System
I developed a design system for the SalonBiz rebrand to ensure consistency and streamline the design process.
Improved team collaboration and workflow efficiency.
Ensured brand consistency across all touchpoints, including print, web, and product dashboards.
Enabled scalability and easy updates as the brand evolved.
Product
The new SalonBiz style guide played a crucial role in updating and implementing the rebrand across multiple mobile apps and user dashboards. By providing clear guidelines on typography, color schemes, iconography, and imagery, the style guide ensured consistency in the user experience across all digital platforms. This unified design system streamlined the integration of the new branding into existing interfaces, creating a cohesive look and feel that enhanced usability while reinforcing the modern, innovative identity of SalonBiz.
Website
The SalonBiz rebrand introduced a vibrant and modern identity that highlights its position as a leader in salon management solutions. Every aspect of the website was overhauled, from imagery and product shots to typography and branding elements. The updated design system features sleek fonts, cohesive color schemes, and refined visuals that enhance the brand’s appeal. This transformation not only modernizes the user experience but also aligns the brand with its innovative product offerings, creating a unified and engaging presence that resonates with salon owners and industry professionals alike
Homepage Before & After
Final Outcome
The SalonBiz rebrand successfully revitalized the company's visual identity, aligning it with the brand’s innovative approach to salon management solutions. The new branding system, applied consistently across all platforms—website, mobile apps, and dashboards—improved user experience and strengthened SalonBiz’s market position.
The rebrand not only elevated the brand’s aesthetic but also deepened engagement with existing customers while attracting new leads. SalonBiz now presents a fresh, modern identity that resonates with salon professionals, helping to reinforce its leadership in the industry.
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